Leading: Experience, expertise, an in-depth knowledge of neighborhoods and communities, along with a go-the-extra-mile attitude, thats what you can count on at Lure Fine Real Estate. You can depend on us to help you make well-reasoned decisions that will give you a competitive edge when buying or selling a home. You can rely on us to protect your interests, effectively resolve issues, and ensure a successful and timely transaction. So, welcome to Lure. We are happy to put our years of experience and expertise at your service.

Unique: At Lure, we bring together best practices and innovative ideas to market your home with exceptional full service. For example, we tell the world about your home with attractive and effective advertising that stands out from the crowd, and at escrow time, our select group of service providers ensures that your escrow is completed in a timely and professional manner. Unlike other brokerage houses, Lure agents dont compete with one another but work as a unified team on your behalf. Each of us is ready to use our education, our experience and our expertise to fulfill our commitment to you. We have a client-first philosophy that transcends everything we do

Resourceful: Lure's agents are seasoned professionals who know where to turn to make things happen and make them happen fast. From helping you find the financing and lender that best suits your needs, to helping you locate high quality, reliable service providers for escrow, inspections and repairs, to effectively dealing with the unexpected, we can help you every step of the way. We've made the decision to focus on special communities like San Ramon. We know these neighborhoods inside and out and share that knowledge with you

Enthusiastic: Buying or selling a home can be a stressful experience. But it doesn't have to be that way. At Lure we are committed to reducing that concern by taking charge in an enthusiastic and positive manner. We listen to your needs and tailor every aspect of the transaction accordingly. We are passionate about the business of real estate and will do everything possible to make your real estate experience not only successful but rewarding and memorable as well.



Sally Thornber's real estate career spans 25+ years as a leading real estate agent and broker in the East Bay. In addition to being the founder of LURE Fine Real Estate, Sally has conducted over $450 million dollars of real property transactions. In addition to her residential resale clients, Sally has spent considerable time handling marketing and sales with high-end real estate developers and brings to the table a keen knowledge of quality construction and what clients are looking for in distinctive properties. Her extensive construction experience gives her clients a total advantage in the market. She provides a unique blend of business savvy and real estate expertise to her clientele.

Prior to being in real estate, Sally was in senior management for the Hewlett Packard Company, where she was a Controller of the $250M Microwave Semiconductor Division and had responsibility for all aspects of Accounting and Finance, Information Technology and Government Compliance. Sally's ten years of corporate experience gives her a unique capability of guiding clients with financing and financial planning, negotiations, and problem resolution. All transactions with Sally are handled with the utmost integrity and confidentiality. Her client list includes prominent business executives, professional athletes, doctors, lawyers, as well as other professionals. Sally continues to attain some of the highest price points for residential homes and condos within the East Bay. By utilizing her business acumen and knowledge of cutting-edge marketing strategies she is a clear step above the competition.

Sally believes in the unity of all people and in 2017 started Sally’s Angel’s, a program within her business designed to support charities and non-profits in the community. In addition to offering grants and partnerships, she is also a corporate associate member of Tri-Valley Nonprofit Alliance (TVNPA), where she is able to connect with a vast number of non-profits, providing wonderful service in our communities. Sally is also a member of Impact 100-East Bay, an organization uniting women in our community in a common cause, and a supporter of HomeAid, Northern California.



Sylvana has been involved in real estate for over 17 years. Sylvana began her career in real estate as a loan agent, then 2004, she decided to concentrate on real estate sales only. With her focus exclusively on sales, Sylvana has been an Achievement Club award winner every year with Bay East Association of Realtors. These awards are given to top producing agents. Sylvana has been involved in over $130 million dollars worth of transactions in less than 13 years of sales. She is a dedicated, committed, and hard-working realtor. Her concern is always for her clients.

Prior to entering real estate, Sylvana was a dental hygienist, receiving her Bachelor of Science Degree from Idaho State University. Her time as a dental hygienist has helped her to be a good listener and communicator. Sylvana will listen to your needs and help you make the decisions that work best for you. Sylvana is a dedicated professional who will always look after her client's best interest.

Sylvana and her family currently reside in the East Bay.


  • Member, National Association of Realtors, California Association of Realtors
  • Member, Bay East Association of Realtors
  • 2012-2016 Grand Master Achievement Club Award from Bay East Association of Realtors
  • 2008-2011 President Achievement Club Award from Bay East Association of Realtors
  • 2005-2007 Master Achievement Club Award from Bay East Association of Realtors



Matthew serves in an advisory role for Lure Fine Real Estate bringing innovation and direction in the field of real estate technology, marketing and operations. Matthew graduated from Hofstra University in 2012 with B.B.A in Marketing. Following graduation, Matt spent four years as a top performer at SmartZip Analytics, a predictive analytics and marketing company focused on analyzing homeowner behavior. Currently, Matthew is the National Director for RealScout, a Silicon Valley startup, which utilizes a state-of-the-art home search platform and AI, allowing Brokerages to keep at the center of the buyer home-search process and providing a advanced platform for the Buyer experience. Matthew’s experience growing up in a real estate family, combined with extensive industry experience allows him to help LURE Fine Real Estate stay up-to-date and on the forefront of the latest technology advancements.