Leading: Experience, expertise, an in-depth knowledge of neighborhoods and communities, along with a go-the-extra-mile attitude, thats what you can count on at Lure Fine Real Estate. You can depend on us to help you make well-reasoned decisions that will give you a competitive edge when buying or selling a home. You can rely on us to protect your interests, effectively resolve issues, and ensure a successful and timely transaction. So, welcome to Lure. We are happy to put our years of experience and expertise at your service.
Unique: At Lure, we bring together best practices and innovative ideas to market your home with exceptional full service. For example, we tell the world about your home with attractive and effective advertising that stands out from the crowd, and at escrow time, our select group of service providers ensures that your escrow is completed in a timely and professional manner. Unlike other brokerage houses, Lure agents dont compete with one another but work as a unified team on your behalf. Each of us is ready to use our education, our experience and our expertise to fulfill our commitment to you. We have a client-first philosophy that transcends everything we do
Resourceful: Lure's agents are seasoned professionals who know where to turn to make things happen and make them happen fast. From helping you find the financing and lender that best suits your needs, to helping you locate high quality, reliable service providers for escrow, inspections and repairs, to effectively dealing with the unexpected, we can help you every step of the way. We've made the decision to focus on special communities like San Ramon. We know these neighborhoods inside and out and share that knowledge with you
Enthusiastic: Buying or selling a home can be a stressful experience. But it doesn't have to be that way. At Lure we are committed to reducing that concern by taking charge in an enthusiastic and positive manner. We listen to your needs and tailor every aspect of the transaction accordingly. We are passionate about the business of real estate and will do everything possible to make your real estate experience not only successful but rewarding and memorable as well.
Sally Thornber's real estate career spans 25+ years as a leading real estate agent and broker in the East Bay. In addition to being the founder of LURE Fine Real Estate, Sally has conducted over $450 million dollars of real property transactions. In addition to her residential resale clients, Sally has spent considerable time handling marketing and sales with high-end real estate developers and brings to the table a keen knowledge of quality construction and what clients are looking for in distinctive properties. Her extensive construction experience gives her clients a total advantage in the market. She provides a unique blend of business savvy and real estate expertise to her clientele.
Prior to being in real estate, Sally was in senior management for the Hewlett Packard Company, where she was a Controller of the $250M Microwave Semiconductor Division and had responsibility for all aspects of Accounting and Finance, Information Technology and Government Compliance. Sally's ten years of corporate experience gives her a unique capability of guiding clients with financing and financial planning, negotiations, and problem resolution. All transactions with Sally are handled with the utmost integrity and confidentiality. Her client list includes prominent business executives, professional athletes, doctors, lawyers, as well as other professionals. Sally continues to attain some of the highest price points for residential homes and condos within the East Bay. By utilizing her business acumen and knowledge of cutting-edge marketing strategies she is a clear step above the competition.
Sally believes in the unity of all people and in 2017 started Sally’s Angel’s, a program within her business designed to support charities and non-profits in the community. In addition to offering grants and partnerships, she is also a corporate associate member of Tri-Valley Nonprofit Alliance (TVNPA), where she is able to connect with a vast number of non-profits, providing wonderful service in our communities. Sally is also a member of Impact 100-East Bay, an organization uniting women in our community in a common cause, and a supporter of HomeAid, Northern California.
Your home is your sanctuary, the place you feel most at ease. It is likely the largest investment you may make in your lifetime; that’s why it’s important to find a person who will spend the time and energy necessary to achieve your goals. Leah, your advocate in this process, is here to guide you every step of the way.
Leah, a former television news reporter (Central Coast News, a CBS and a Fox affiliate and Bay News 9 in Tampa, Florida), dedicated her career to helping her community. As a reporter it gave her the ability to dive deep into details. Her commitment to community is her passion and is the foundation of her real estate career. Her personable approach, ethics, and care in helping both buyers and sellers makes her stand out.
Leah is a San Francisco Bay Area Native. She enjoys sharing her love and knowledge of the area with her clients.
Follow her on any of her many social media accounts to see her insights into the latest market trends and properties.
Matthew serves in an advisory role for Lure Fine Real Estate bringing innovation and direction to LURE in the field of real estate technology, marketing, security, and operations. Matthew graduated from Hofstra University in 2012 with a B.B.A in Marketing. After graduation, Matt spent nearly 5 years as a top performer at SmartZip Analytics, a predictive analytics and marketing company focused on analyzing homeowner behavior. Following SmartZip, Matthew served as National Director for RealScout, a Silicon Valley startup, which utilizes a state-of-the-art home search platform & AI, keeping Brokerages at the epicenter of the home-search process. Currently, Matthew holds the position of Field Sales Executive for Okta, the industry leader in cloud-based Identity & Access Management and is responsible for managing strategic relationships within the South Bay. Matthew’s experience growing up in a real estate family, coupled with his extensive industry experience helps him keep LURE Fine Real Estate on the cutting edge of the industry’s latest technological advancements.